Tech Blog

Discussing the latest in the enterprise, mobile, web and social apps world.


Big Data & Machine Learning’s Impact on the Future of Marketing

Big Data and Machine Learning’s Impact on the Future of Marketing

What do big data and machine learning have in store for marketing in the future? Learn how marketers can gain better insights into customer psychology by using big data to understand behavior patterns.

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Approaching User Experience (UX) with Analytics

Approaching UX with Analytics

Here are some ways analytics data can help you enhance User Experience (UX) for your application.

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Five Things An E-commerce Business Should Do In 2015

Five Things An E-commerce Business Should Do In 2015

What an e-commerce business should do in the year 2015 to enhance its overall performance and user experience.

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What is Digital Attribution?

What is Digital Attribution?

Digital attribution is a method of identifying & then valuing a user’s action across channels & devices to achieve goals.

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Importance of A/B Testing or Split Testing

Important things you should know about A/B testing

The key to boost conversion rates is to do a load of A/B tests. The first few A/B tests may produce limited results, but don’t despair.

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The Modern Marketer

The Modern Marketer Part Artist – Part Scientist

The roles of marketers have changed with the evolution of social media. Check out the perfect recipe for a modern marketer.

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