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Discussing the latest in the enterprise, mobile, web and social apps world.


Facebook Is Telling Brands About Their Ad's Relevancy

Facebook Is Telling Brands About Their Ad’s Relevancy

This audience based response will help Facebook to score an ad’s relevance after it has been displayed 500 times.

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What is Programmatic Advertising? and How it works?

What is Programmatic Advertising?

Programmatic advertising is an automated process of buying, placing and optimizing ads through a computer software.

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