Loading Case Study Experience
Lane Bryant is the most recognized name in plus-size clothing, the fashion that lets every woman be her most amazing self. Providing high quality and on-trend clothing and accessories to women sized 14 through 28, they believe looking and feeling amazing should be accessible to every woman.
The concept of the application was giving plus-size women the confidence in believing they could be seen and celebrated equally, and are not any less beautiful. The My Billboard app encouraged users to upload their picture onto a virtual billboard and share it on social media to declare that #PlusIsEqual.
The app was designed and developed to be mobile friendly. The designs had to depict a stylish and spirited feel for women so that they would feel confident and be ready to share the limelight. As the app had an emotional connect to it, we designed to witness a massive engagement, which, we did!
The results were amazing. The campaign received a very good response. Over 2000 pictures were submitted and shared on social platforms within a few days after the launch of the #PlusIsEqual campaign, while the buzz is continuously growing!
Get inspired by these stories.
I am very fortunate to have found Cygnis Media for my development project. They translated my complex vision into a user-friendly product that greatly exceeded my expectations, and one that my clients love!
From the beginning Cygnis Media an excellent team to work with. They are very professional and quickly understood our needs and how best to implement our vision for the project.
I cannot recommend Cygnis highly enough. Cygnis were able to take on board our vision and got it straight away. They managed our expectations and helped prioritize our goals for both the MVP and later.
Leveraging Over a Decade of Experience in Digital Product Development, and the Journey Continues.
Give us a call, write us an email or fill out the form.
We are a team of product designers, engineers and data scientists with a diverse skillset and vast experience across several industries.
Pleasanton, CA 94588, USA
© 2010-2024 Cygnis Media. All rights reserved.
Sitemap Privacy Policy
